PROBLEMS WITH "DIETING" (RESTRAINED EATING)
1. When we diet, we attempt to suppress thoughts of food. However, if we try not to think about something, soon that becomes our dominant thought. Feeling deprived increases the rewarding value (salience) of food, which then increases our craving for that food. If we indulge, we then feel out of control and resolve to intensify our dieting efforts. The cycle repeats.